Harley Owners Group- Case Study

Harley Davidson

Harley Davidson, one word, Legendary. A pride of thoroughbred horses running on two wheels. The rider, the one in control, the god. Such is the experience offered by the Harley Davidson Automobile. That’s why, on one hand we have the motorcycles and then we have the Harleys.

Neighbour’s Envy, Owner’s pride. The Harley owner just doesn’t own another motorcycle; he owns the most distinct breed of two wheeled horses. The Harley gives one a feeling of superiority. No wonder we have the Harley Owners Group (H.O.G.).

The average Harley Davidson owner is mature and knows his machine and respects it as an individual. His average being around 45 years. I use his and not her because 91% of Harley owners are males. It’s the sense of pride that brings them all together.

Initally, the HOG was present mainly in mainland USA but later spread out throughout USA and when Harley started exporting its motorcycles offshore, the world obviously caught on. No one wanted to miss the Harley experience. The growth, however, was gradual. From USA, the craze spread out to Europe and then in the last decade of the 1900s to Asia.

From Motorcycles to Leather Jackets to Helmets to Gloves to Wallets to Belts et al. You name it they had it. The Enthusiasts spared no useful accessory. And it wasn’t only the owner, the craze was present throughout his family, specially the kids who wanted to dress like little baddies.

With the HOG having a global foothold, it was divided into various chapters for better management. Each chapter, thus, had its own meetings and events but in the true sense, they were one. They organized cross country rallies, races, etc. And that’s not all. Various HOG chapters also organized Charity Auctions, Fund Raising events to help the less fortunate people. Thus showing to the world that they are here to give back what the Harley has given to them. Therefore, proving that they are not a bunch of bad boys as they are thought to be.

The Asian Market was a tough one. Making a mark in the struggling developing nations was a tough task but then does the Harley care? And well you guessed it, they had the Asian market under them too.

Since no road is a rough one for the Harley, it will continue to cruise smoothly anywhere it goes. One never knows, a bunch of crazy HOG members might even ride to the moon (with a little extra help though!) The cult will continue to grow and so will the HOG.

In the words of Robert Frost,”.. I have miles to go before I sleep..” and in my words “.. I have a tankful of fuel to burn..”

I dont care if its not good. I dont even care if you dont like it.
Signing off
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